The power of the arts in business

Carlucci, D. , Schiuma, G.

Journal of Business Research

Abstract : This paper aims to define the position of the role of the arts for management in today’s business landscape. Therefore, it addresses why the arts are relevant in the new business age and how they can drive the management innovation.

It discusses why the arts, from an instrumental and utilitarian point of view, matter in business and defines the conceptual background explaining how the arts can be adopted by organizations for management purposes. The focus is not on a specific art form, but on the arts, in general, considering the arts as a management resource and source for organizational development. © 2017 Elsevier Inc.

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